More Statistics

Need more convincing?

Perhaps the following 95 statistics about the importance of video will help you decide:

ComScore, 2013 - Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.
By next year video ad spending will increase from $1.97 billion to $5.71 billion.
Each day 100 million internet users watch an online video.
According to Rhythm and Insights, combining video with full page ads boost engagement by 22%.
90% of users say that seeing a video about a product is helpful in the decision process.
75% of executives watch work-related videos on business websites at least once a week.
More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years.
65% of executives visit the marketer’s website after viewing a video.
According to comScore, the average user spends over 16 minutes watching online video ads every month.
One minute of video is equal to 1.8 million words.
According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
According to NIELSEN Wire, 36% of online consumers trust video ads.
65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer.
Online video advertisers prefer pre-roll ads by a 3:1 margin over the next most favored format according to Break Media.
By 2016 video ad spending will reach $5.4 Billion by 2016 according to Break Media.
Video ads make up 35% of total online ad spending according to Break Media.
According to NIELSEN, YouTube attracts 136 million unique viewers per month.
147 million Americans watch video on the internet, according to NIELSEN.
According to Tremor Video, 75% of online video viewers have interacted with an online video ad this month.
87% of online marketers use video content according to Outbrain.
According to comScore, the average user is exposed to an average 32.3 videos in a month.
46% of users take some sort of action after viewing an ad, according to Online publishers association.
After watching a video, 64% of users are more likely to buy a product online, according to comScore.
72 Hours of video are uploaded to YouTube every minute, according to YouTube.
Comedy is the most popular form of online video content among all viewers at 39% according to Burst Media.
33% of content viewed is about the news according to Burst Media.
31% of videos viewed deal with music according to Burst Media.
According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without.
1/3 of all online activity is spent watching video.
According to Forbes, 59% of executives would rather watch video than read text.
Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
According to VINDICO, 80% of online video ads are abandoned withing the first half of the ad.
50% of executives look for more information after seeing a product/service in a video, according to Forbes.
According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
YouTube users watch more than 3 billion hours of video per month, according to YouTube.
According to Visible Measures, 20% of viewers will click away from a video in 10 seconds or fewer.
45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes, according to Visible Measures.
Ipad users tend to watch a video up to 5 minutes long.
16% of YouTube videos are embedded, linked, shared on Tuesday between 11am and 1pm.
About 74% of the online market now supports HTML5 according to LongTail Video.
According to Jun Group, videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Animated explainer videos increase conversion rates by 20% according to Unbounce.
76% of marketers plan to increase their use of YouTube and video marketing according to Social Media Examiner.
30 second in-stream mobile video ads have an 88.3% completion rate according to Rhythm Insights.
4 out of 5 users will click away if the video stalls while loading according t0 Google.
22% of U.S. small businesses plan to post a video in the next 12 months according to BIA/Kelsey.
By 2016, 2/3rds of the worlds mobile data traffic will be video according to Cisco.
1.8 Million Words That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
80% According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days
100 Million That’s the number of Internet users who watch online video each day.
75% That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week.
16 minutes and 49 seconds According to comScore, that’s how much time the average user spends watching online video ads every month.
80% According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days.
Of that 80% who watched a video ad, 46% took some action after viewing the ad.
26% looked for more information about the subject of the video
22% visited the website named in the ad
15% visited the company represented in the video ad
12% purchased the specific product featured in the ad
64% That’s how much more likely website visitors are to buy a product on an online retail site after watching a video according to comScore
403% An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos.
59% According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text.
About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad.
About 50% of those who viewed an online marketing video went on to make a purchase for their business.
96% In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%.
When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
Eloqua, an automated email marketing provider, noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%
One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.
16% That’s the percentage of YouTube videos that are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m., according to Sysomos
ComScore 187 million people in the US watched 48 billion online content videos in July 2013. The average American spent more than 22 hours watching online video.
86% of colleges and universities have a presence on YouTube, according to the University of Massachusetts Dartmouth.
ComScore, 2012 Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
ComScore, August 2010 96% of online shoppers watch online video.
ComScore, 2010 Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.
EMarketer, 2013 One out of four marketers are already using video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice.
EMarketer, 2013 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
EMarketer, 2013 Online video is the fastest growing ad format in 2012 with nearly 55% growth.
The eTailing Group found that 73% of online retailers used video on product pages in 2010, up from 55% in 2009 and only 20% in 2005. 74% of the top 50 retailers used product videos, 40% used category videos, and 38% used other types of informational videos.
Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats.
EMarketer, 2011 There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report watching more mobile video than they did one year ago.
EMarketer, 2010 eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including “…a lower number of abandoned shopping carts, reduced return rates, and higher sales.”
Internet Retailer According to Internet Retailer, 52% of consumers say a video is information-intensive, 66% of consumers will watch the video two or more times.
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video.
Online retailer Living Direct found that videos boosted conversion as well as increasing time on site by 9%.
Internet Retailer, 2010 Visitors who view product videos are 85% more likely to buy than visitors who do not.
Internet Retailer, 2010 Frequent online shoppers value video more heavily than other shoppers. 46% of frequent online shoppers prefer shopping on sites with video, compared with 30% of infrequent online shoppers.
Internet Retailer, 2010 Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers
Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%.
Online shoppers who viewed video had a larger shopping ticket than those who viewed traditional rich media such as flash animations.
The most popular use for mobile action codes, such as QR and bar codes, is linking to mobile video: 40% of codes link to video content, including product demos and the like.
According to Retail Touchpoints, the Step2 Company found that shoppers who viewed video were 174% more likely to purchase than viewers who did not.
STORES Magazine online retailer Bizchair.com told STORES Magazine that video viewing had a powerful impact on sales, citing data showing that 33% of online sales came from the 13% of site visitors who viewed video.
Cisco Internet video traffic will be 69% of all global consumer Internet traffic in 2017
Shop.org's State of Online Retailing Report found that product detail page enhancements including video are retailers' top priority in 2013

Takeaway: If you're not using video marketing, you're missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation. Your marketing video is a great way to get your elevator pitch out into the ether and let it reel in leads.

Takeaway: Video marketing increases sales and leads. If you're not using video marketing, you're losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?